In this section, HTS BIO highlights a personal project or a project backed by an association with social and/or environmental character in which we take great interest. This first newsletter brings us to Var, in the south of France, to meet with Marjorie and her « beehive gardens »…
Born in Lyon, Marjorie is a young woman with a sturdy disposition. Passionate about traveling and beekeeping, she completed her studies in business, earning a Masters in Marketing and then an internship with HTS BIO. All evidence suggested that she would soon be seated behind a computer screen in an office…
But Marjorie is building a dream: having her own beehives, taking care of her bees and producing honey.
From dream to reality
What did Marjorie do to be able to have beehives without a garden? She went in search of people who would “lend” her their gardens so she could devote herself to her passion. And it worked: not only did many people agree to her request, but they also became attached to the bees, planted bee species in their garden -and even asked neighbours to stop using pesticides for the well-being of their little protégés!
And it’s true that bees need to be protected: in France, over the past thirty years, there has been an alarming reduction in bee populations. Fertilizers and pesticides contribute to parasitic infections, while intensive agriculture is responsible for a reduction of biodiversity, making the gathering of pollen and nectar more labor intensive for our winged workers.
Marjorie decided to turn her passion for bees into a viable and profitable project. Her objective: protect bees and biodiversity, produce quality honey and heighten the public’s awareness about issues linked to the presence of bees in the environment.
The principle is simple: Marjorie rents you a beehive which she installs in your garden; she takes care of the bees and gathers the honey. Your benefit? Marjorie gives you a part of the honey and the bees work for you in your garden: strawberries are bigger and better tasting, fruit trees are more productive… and then what pleasure it is to be taking an active part in the protection of bees and biodiversity!
Determined to develop her innovative concept, in 2013 Marjorie participated in a business creation contest, Le Phare, and won the prize of best CSR (Corporate Social Responsibility) project. Her goal: 30 beehives installed in gardens in 2015, and 150 beehives over time. Her primary difficulty? Getting new swarms, which means being there at the moment when the swarm naturally divides into two.
And to respond to a question you are probably asking: no, the honey produced by the bees in urban environments is not more polluted than honey produced in the country, despite automobile pollution. In the city, bees forage less on pesticides and, surprisingly, biodiversity is greater there.
I don’t know about you, but at HTS BIO, many of us would like to sign up for one of Marjorie’s beehives!
You have a personal project or a project backed by an association and you would like to share it with the readers of HTS’Mag: this section is for you. Contact us by email firstname.lastname@example.org or click here.